Fast Impressions is a project that sheds light upon the inaccuracy of first impressions and why they shouldn’t be the last ones. How many times does one come across situations where their perception of an individual does not match the reality? The phenomenon of first impressions is very common. First or rather Fast Impressions often let stereotypes and misjudgment form a quick perception of an individual. It is ideal to understand the psychology behind first impressions so as to prove that first impressions could be completely false impressions. 

Looks are nothing but deceiving - just like the phrase goes ‘Don’t judge a book by its cover’. Psychology says that first impressions are highly prone to error and made on the bases of biases and other life experiences. These impressions can be incorrect leading to high social consequences. For example, an employer may judge an individual entirely on the basis of their clothing and facial expressions. This judgment could be incorrect and deeply affect his ability to make the appropriate choice for hiring a candidate.

Fast Impressions intends to focus on young adults on social media platforms as the problem of forming inaccurate first impressions is even greater on this medium. Online platforms are a medium where individuals often portray incomplete information, this can lead to gaps and a higher scope of incorrect impressions. This is not ideal as these platforms are highly engaging and the content on them has maximum exposure. Fast Impressions will address this issue in an interactive yet effective manner.